Royal Ascot Blog
Royal Ascot Style Guide: How to Stand Out in Preloved Designer Fashion
The races aren’t just about the horses. If you know, you know Royal Ascot is the fashion event of the summer. But here’s the real secret to turning heads in the Queen Anne enclosure or Grandstand: it’s not always about buying brand new, it’s about choosing something you love.
At In Style Ascot, we believe luxury should be loved more than once. This Royal Ascot season, we’re sharing how to create a standout race day look with preloved designer fashion, from timeless tailoring to one-of-a-kind headwear.
1. The Dress Code Decoded (Without Breaking the Bank)
Royal Ascot has some famously strict dress codes—think midi-length hems, straps thicker than spaghetti, and no fascinators in the Royal Enclosure (it’s hats only, darling).
But that doesn’t mean you have to buy a brand-new outfit you’ll never wear again. Instead, shop designer occasion wear at a fraction of the price. From Zimmermann florals to Self Portrait lace dresses, preloved means you can go luxe and sustainable.
Search tip: Looking for “Royal Ascot dress hire” or “race day dresses Ascot”? You’ll find us stocked with curated options all year round.
2. Hat Goals: Make a Statement from the Neck Up
Let’s be honest: hats are the fun part. This is your moment to go bold.
We’ve sourced Ascot-approved millinery from names like Philip Treacy, Jane Taylor, and bespoke local makers. Whether you want wide-brim elegance or sculptural art, we’ve got pieces you won’t spot on anyone else.
Tip: Our stylists can help you match your hat to your dress or jumpsuit—DM us on Instagram or pop into our Ascot boutique.
3. Why Preloved is the New Exclusive
There’s something powerful about wearing a dress that’s been to a fabulous event before yours. Preloved designer fashion carries a charm that’s hard to recreate—and often, these pieces are no longer available anywhere else.
Plus, by shopping preloved, you’re supporting sustainable fashion and a local independent business rooted in the heart of Ascot. We source everything ourselves and authenticate every item—so you get the real deal, always.
📍We’re just minutes from the racecourse, so if you’re searching for “Royal Ascot outfits near me,” you’re in exactly the right place.
4. Last-Minute Looks & Same-Day Styling
Left it late? We’ve been there. If you’re in a panic over what to wear to Royal Ascot this week, drop us a message—we’ve helped dosens of racegoers pull together incredible looks the night before.
From head-to-toe styling to in-store try-ons and WhatsApp consultations, we’re here to make it easy. Because looking fabulous should feel fun, not stressful.
📲 WhatsApp us now or visit www.instyleascot.co.uk to browse hundreds of items ready to wear.
Come Visit Us
Our Ascot boutique is packed with handpicked designer pieces perfect for every enclosure. Whether you're racing, hosting, or just in the mood for something special, let us style you in something that tells a story.
📍 In Style Ascot | Vintage, preloved & designer | By appointment or walk-in
📆 Open every week of Royal Ascot – book your slot now!
💬 Let’s Talk Style
Have a question? Looking for something specific? Need to sell your Ascot outfit after the event? We do that too.
Tag us in your race day looks: @instyleascot 🐎👒✨