Meet the Team

In Style Ascot is an independent pre-loved luxury boutique founded by best friends Izzy and Niamh.

What began in our parents’ bedrooms—photographing pieces and selling them through local Facebook groups—has grown into a successful boutique in the heart of Ascot, supported by a growing online community and customers across the UK.

We created In Style Ascot to make buying and selling pre-loved fashion feel simple, personal and trustworthy. Today, our team works together to carefully assess, prepare, photograph, market and sell every accepted piece.

Our Boutique Team

Alongside Izzy and Niamh, our boutique team helps keep In Style Ascot running smoothly and ensures our customers receive a friendly, personal experience.

Amy

Part-Time Boutique Assistant

Amy supports the day-to-day running of our Ascot boutique. She helps welcome customers, prepare new stock, maintain our displays, pack online orders and assist with the many behind-the-scenes jobs involved in running the store.

Elsie

Part-Time Boutique Assistant

Elsie works with us part-time, supporting the team both on the shop floor and behind the scenes. From helping customers and preparing new arrivals to organising stock and supporting order fulfilment, she plays an important part in keeping everything running smoothly.

Angie

Boutique Support

Angie is a trusted member of the In Style Ascot team who provides additional boutique cover when needed. She supports our customers, helps manage the shop floor and ensures the boutique continues to run smoothly during busy periods and team absences.

Although we are a small team, every person plays an important role in the journey of each item—from the moment it arrives with us to the moment it finds its new home.

Together, we share a commitment to friendly service, beautiful pre-loved fashion and creating an enjoyable experience for every customer and seller.

Our Story

In Style Ascot began when a friend asked us to help sell some of her clothes in return for a commission.

After successfully selling the pieces through local Facebook groups, we quickly recognised that there was a demand for a more personal and accessible way to buy and sell quality pre-loved fashion.

We began building the business from home, working around other jobs and putting every spare hour into growing our community, sourcing stock and supporting our sellers.

In March 2024, we opened the doors to our first boutique in Ascot. Since then, In Style Ascot has grown into a multi-channel resale business, with items sold through our boutique, website, social media, live-selling events and selected online marketplaces.

The business may have grown, but our original values remain the same: personal service, carefully selected pieces and a genuine love of giving beautiful fashion a new chapter.

Niamh

Co-Founder and Director

Niamh leads much of In Style Ascot’s marketing, content, ecommerce and business development.

With a professional background in marketing, she is responsible for building the In Style Ascot brand, managing social media, developing campaigns and finding new ways to connect our sellers and customers.

Behind the scenes, Niamh is also closely involved in the financial and operational side of the business, helping to manage seller accounts, performance, planning and future growth.

You will often find her creating content, preparing a campaign, organising a live sale or working on the next idea for In Style Ascot.

Izzy

Co-Founder and Director

Izzy is at the heart of the day-to-day boutique experience and works closely with both customers and consignors.

She helps oversee incoming stock, product selection, pricing, presentation and the smooth running of the Ascot store. Her understanding of our customers and eye for pieces with strong resale potential play an important part in shaping each collection.

Izzy is also closely involved in styling, customer service, live selling and ensuring that every item is presented at its best.

Whether she is welcoming a customer into the boutique, helping someone find the perfect piece or working behind the scenes on new stock, Izzy brings energy and personality to the In Style Ascot experience.

Our Boutique Team

Alongside Izzy and Niamh, our wider team helps keep In Style Ascot running both online and in-store.

From welcoming customers and preparing new arrivals to packing orders, supporting live sales and creating content, every member of the team plays an important part in the journey of each item.

We are a small, hands-on team, which means we work closely together and take genuine pride in the service we provide.

What Matters to Us

Personal Service

Whether you are buying your first designer handbag or trusting us to sell something special, we want you to feel supported throughout the experience.

Trust and Authenticity

Every item is carefully assessed by our team, with selected designer pieces professionally authenticated before being offered for sale.

A Love of Pre-Loved

We believe beautifully made fashion deserves to be enjoyed more than once. Our aim is to help quality pieces find new homes while making luxury more accessible.

Supporting Our Community

In Style Ascot has been built with the support of our customers, sellers, friends, family and local community. We are incredibly proud to be based in Ascot and remain grateful to everyone who continues to be part of our journey.

Come and Meet Us

Visit our boutique to meet the team, explore our latest collection or discuss selling your pre-loved pieces with us.

In Style Ascot
17A Brockenhurst Road
Ascot
SL5 9DJ

Email: info@instyleascot.co.uk
WhatsApp: 07444 864918
Instagram: @instyleascot

We look forward to welcoming you.

Love, Izzy, Niamh and the In Style Ascot team x