Privacy Policy

Privacy Policy for In Style Ascot

Last updated: 23 July 2026

In Style Ascot Ltd (“In Style Ascot”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains what information we collect, how and why we use it, who we share it with, how long we retain it and the rights available to you.

1. Who We Are

In Style Ascot Ltd is the data controller responsible for the personal information described in this Privacy Policy.

Business address:
In Style Ascot Ltd
17A Brockenhurst Road
Ascot
SL5 9DJ

Email: info@instyleascot.co.uk
Telephone/WhatsApp: 07444 864918

2. The Information We Collect

Depending on how you interact with us, we may collect the following information:

Identity and contact information

  • Your name

  • Email address

  • Telephone number

  • Billing, delivery or collection address

  • Social-media username

  • Your communication preferences

Order and transaction information

  • Products you purchase, return, sell or consign

  • Order and transaction history

  • Delivery, collection and returns information

  • Seller payment and commission information

  • Bank details provided for seller payments

  • Details of refunds, disputes or customer-service enquiries

Payment information

Payments are normally processed securely by third-party payment providers. We do not ordinarily receive or store your full payment-card number. We may receive limited information such as the payment method used, payment status and the last digits of your card.

Consignment information

If you sell or consign an item with us, we may collect:

  • Information and photographs relating to the item

  • Proof of ownership, purchase or authenticity

  • Authentication results and documentation

  • Agreed pricing, commission and fees

  • Your seller agreement and payment records

  • Communications relating to the item or consignment

Communications

We may retain information you provide when contacting us by email, telephone, WhatsApp, Instagram, social media, contact forms or in person.

Website and technical information

When you use our website, we may collect:

  • IP address

  • Device and browser information

  • Pages viewed and actions taken

  • Approximate location

  • Website referral information

  • Cookie identifiers

  • Shopping and browsing activity

Marketing information

We may collect your marketing preferences and information about how you interact with our emails, advertisements and social-media content.

We do not intentionally collect special-category personal information unless it is necessary and you have voluntarily provided it to us.

3. How We Collect Your Information

We may collect personal information:

  • Directly from you when you make a purchase, consign an item, visit our boutique, contact us or subscribe to marketing

  • Through our website and ecommerce platform

  • Through payment and finance providers

  • Through marketplaces or live-selling platforms where you purchase from us

  • Through social-media platforms such as Instagram or WhatsApp

  • From delivery companies, authentication providers and other service providers

  • Automatically through cookies and similar technologies

  • From publicly available sources where appropriate

Where we receive your information through a third-party marketplace or platform, that organisation may also act as a separate data controller under its own privacy policy.

4. How and Why We Use Your Information

We only use personal information where we have a valid lawful basis.

To fulfil a contract

We use your information where necessary to:

  • Process and deliver orders

  • Manage payments, returns and refunds

  • Respond to enquiries about an order

  • Set up and manage consignment agreements

  • Authenticate, photograph, list and sell consigned items

  • Arrange seller payments

  • Provide customer support

  • Arrange deliveries, collections or courier services

If you do not provide the information needed for these purposes, we may be unable to process your order or provide our consignment services.

To comply with legal obligations

We may use and retain information to:

  • Maintain financial, tax and accounting records

  • Meet consumer-protection obligations

  • Respond to lawful requests from authorities

  • Prevent or report unlawful activity

  • Establish the ownership or authenticity of an item

  • Comply with other legal and regulatory requirements

For our legitimate interests

Where appropriate and provided that your rights do not override our interests, we may use information to:

  • Operate and improve our business and services

  • Keep our website, systems and premises secure

  • Prevent fraud, theft and misuse

  • Manage disputes and legal claims

  • Understand how customers use our website

  • Analyse sales and business performance

  • Improve our products, marketing and customer experience

  • Protect the reputation and interests of In Style Ascot

  • Send relevant marketing where permitted by law

With your consent

Where consent is required, we may use your information to:

  • Send email or electronic marketing

  • Use non-essential cookies

  • Personalise advertising

  • Carry out other activities clearly explained when we request your consent

You can withdraw your consent at any time.

5. Marketing Communications

We may send you news, offers, event invitations and information about our products and services where you have opted in or where we are otherwise permitted to do so.

You can stop receiving marketing communications at any time by:

  • Clicking the unsubscribe link in an email

  • Contacting us at info@instyleascot.co.uk

  • Asking our team to update your preferences

Stopping marketing communications will not prevent us from contacting you about an existing order, consignment, payment or other service-related matter.

You have the right to object to the use of your personal information for direct marketing at any time. Once you object, we will stop using your information for that purpose.

We may retain a minimal suppression record to ensure that we respect your request not to receive further marketing.

6. Who We Share Your Information With

We may share personal information with trusted organisations that help us operate our business, including:

  • Ecommerce and website-hosting providers, including Shopify

  • Payment, finance and fraud-prevention providers

  • Banks and payment-processing services

  • Delivery companies, couriers and postal providers

  • Consignment, inventory and customer-management platforms

  • Authentication and valuation providers

  • Email, communications and customer-support providers

  • Social-media, advertising and analytics platforms

  • IT, cybersecurity, website and technical-support providers

  • Accountants, insurers, solicitors and other professional advisers

  • Government departments, regulators, police, courts or other authorities where required

  • A buyer, investor or adviser if we sell, restructure or transfer all or part of our business

We only provide the information reasonably necessary for the relevant service. Our service providers are required to protect personal information and use it only for the agreed purpose.

We do not sell your personal information to third parties.

7. International Transfers

Some of our service providers may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we take steps to ensure that it receives an appropriate level of protection. Depending on the destination and provider, this may include:

  • UK adequacy regulations

  • The UK International Data Transfer Agreement

  • The UK Addendum to approved standard contractual clauses

  • Other legally permitted safeguards

You can contact us if you would like further information about the safeguards used for an international transfer involving your information.

8. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.

When deciding how long to retain information, we consider:

  • Our contractual relationship with you

  • Legal, accounting and tax requirements

  • The length of a consignment or order

  • Possible complaints, chargebacks, disputes or legal claims

  • Fraud-prevention and security requirements

  • Whether you have requested that we delete the information

Order, transaction, seller-payment, accounting and tax records will generally be retained for up to six years after the end of the relevant financial year, or longer where legally required.

Marketing information is retained until you unsubscribe, withdraw consent or object to its use. We may then retain a minimal suppression record so that we do not contact you again.

Other information will be reviewed periodically and securely deleted or anonymised when it is no longer needed.

9. Cookies

Our website uses cookies and similar technologies to:

  • Enable essential website and checkout functions

  • Remember your preferences

  • Understand website performance and usage

  • Measure advertising effectiveness

  • Personalise content and advertising where permitted

Essential cookies may operate without consent where they are necessary for the website to function. Where required, non-essential analytics and advertising cookies will only be activated after you make a choice through our cookie banner.

You can accept, reject or manage non-essential cookies using the cookie controls displayed on our website. You can also adjust your browser settings, although blocking essential cookies may prevent parts of the website from working correctly.

10. Data Security

We use appropriate technical and organisational measures to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.

These measures may include controlled access, secure service providers, password protection, system monitoring and staff procedures.

Although we take data security seriously, no online system or transmission method can be guaranteed to be completely secure.

11. Your Data-Protection Rights

Depending on the circumstances, you may have the right to:

  • Request access to the personal information we hold about you

  • Ask us to correct inaccurate or incomplete information

  • Ask us to delete your information

  • Ask us to restrict how we use your information

  • Object to certain uses of your information

  • Request the transfer of information you provided to us

  • Withdraw consent at any time where we rely on consent

  • Object to direct marketing at any time

  • Complain to the Information Commissioner’s Office

These rights are not absolute, and legal exceptions may apply. For example, we may need to retain transaction information to comply with tax or accounting obligations.

To exercise your rights, email info@instyleascot.co.uk. We may need to confirm your identity before completing your request. We will normally respond within one month.

12. Automated Decision-Making

In Style Ascot does not ordinarily make decisions about customers or sellers based solely on automated processing where the decision would have a legal or similarly significant effect.

Payment and fraud-prevention providers may carry out automated checks under their own privacy policies.

13. Third-Party Websites and Platforms

Our website and social-media pages may contain links to websites, marketplaces or services operated by third parties.

Those organisations are responsible for their own privacy practices. We recommend reviewing their privacy policies before providing personal information.

14. Complaints

Please contact us first if you have concerns about how we use your personal information, and we will try to resolve the matter.

You also have the right to complain to the Information Commissioner’s Office:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Telephone: 0303 123 1113
Website: ico.org.uk

15. Changes to This Policy

We may update this Privacy Policy when our services, suppliers or legal obligations change.

The latest version will be published on our website with the updated date. Where a change materially affects how we use your information, we will take reasonable steps to bring it to your attention.

16. Contact Us

For questions about this Privacy Policy or how we use your personal information, contact:

In Style Ascot Ltd
17A Brockenhurst Road
Ascot
SL5 9DJ

Email: info@instyleascot.co.uk
Telephone/WhatsApp: 07444 864918